Blog

  • Taglines
    17th April 2022 Fort Du France, Martinique – Portsmouth, Dominica via Roseau & Salisbury, Dominica A tag line should encompass everything that an organisation stands for and the best ones create differentiation from competition. ‘Uzbekistan Airlines’ wish all their customers ‘Good Luck’ when flying, while ‘Sunglasses Hut’ have been ‘Sitting on your face since 2001’….
  • Polygons.
    10th April 2022 Grand Anse D’Artlets, Martinique – Fort Du France, Martinique via Anse Mitan,& Petit Ilet, Martinique Geometric shapes are categorised by the number of sides they have. Decagons have 10 sides, squares have 4 and at the bottom of the pack is the lowly triangle with 3. If the west coast of Martinique…
  • Weightwatchers.
    4th April 2022 St Annes, Martinique – Grand Anse D’Artlets, Martinique When Weightwatchers was conceived their idea of weight management through a carefully constructed scheme of calorie counting, portion control and support networks they didn’t reckon with all the qualities that are found in French islands. French islands ooze with supermarkets filled with cheese and…
  • ‘Oh Nicole’. ‘Ah Papa’.
    28th March 2022 Prickly Bay, Grenada – St Annes, Martinique via Tyrell Bay, Carriacou As a child of the 90’s nothing says France like the cheeky conversations between ‘Nicole’ and her ‘Papa’ before she slips into her Renault Clio and zips off to pick up a baguette or something else typically French. We wanted to…
  • Qua-Qua
    22nd March 2022 Prickly Bay, Grenada If anyone ever says ‘It’ll be fine’, then you know it’s not going to be fine and if they say ‘no problem’ this is interpreted as there is a big problem. Using the same reasoning if a hike is described as a ‘challenging hike’, having ‘precipitous drops’, is ‘vertigo…
  • Moving from an unhappy place to a happy one.
    21st March 2022 Tyrell Bay, Carriacou – Prickly Bay, Grenada There are many ways to bring happiness into the world. Ruffian is happy when her sails are full and she slips through the water using just the power of the wind. The batteries are happy when they’re full to the brim and settle into ‘float’*…
  • Thriving and diving.
    9th March 2022 Prickly Bay, Grenada – Tyrell Bay, Carriacou via Tyrell Bay & Sandy Island, Carriacou. There are some places in the universe where humans have evolved to thrive in and others where they have no place to be at all. They thrive in warm climates, where sunshine can warm their bones and on…
  • Cycles of cycles.
    2nd March 2022 Prickly Bay, Grenada Everything happens in cycles. On a galactic cycle the earth spins around the sun and the moon spins around the earth. Closer to home, things break and we fix them, water evaporates, falls as rain and turn into waterfalls, and winning always end up with us grinning. Entering Grenada…
  • I’m going where the sun keeps shining. Through the pouring rain.
    22nd February 2022 Domberg, Suriname – Prickly Bay, Grenada via Visselldrop, Suriname & St George’s, Grenada “I’m going where the sun keeps shining. Banking off on the northeast wind. Sailing on a summer breeze. And skipping over the ocean like a stone.” Harry Nilsson coined his famous words to describe the journey of a the…
  • The 80%.
    17th February 2022 Domberg, Suriname Water covers 70% of the surface of the earth and on Ruffian we spend at least 70% of our time on it. In Suriname 80% of the country is rainforest and after spending at least 80% of our time in the rain we thought the forest might prove to be…